CBS 3 and The CW Philly will present the 10th Annual Alex Scott: A Stand for Hope Telethon – a full day of fundraising for Alex’s Lemonade Stand Foundation — next Thursday, June 9th live from the CBS Broadcast Center in Philadelphia, 6 a.m. to 8 p.m. in special segments throughout the broadcast day. The event has raised more than $12 million since it began in 2007.
Viewers tuning in will meet the Alex Scott Hero families who have been directly impacted by the fight against childhood cancer, hear their personal stories and have an opportunity to help. Pledges can be made by credit card or check by calling 1-844-977-CBS3 or online at www.CBSPhilly.com/standforhope. Viewers can also donate $10 to the cause by texting lemonade cbs to 85944.
CBS 3’s Jim Donovan, Brooke Thomas, Katie Fehlinger, Meisha Johnson, Ukee Washington, Jessica Dean, Kate Bilo, Don Bell and Stephanie Stahl will spearhead the 14-hour effort along with Alex’s parents, Liz and Jay Scott. CBS 3’s Vittoria Woodill will host a lemonade stand to collect donations in Ocean City, New Jersey at Rita’s Water Ice on The Boardwalk as part of her “Tori Down the Shore” series and Pat Gallen will be live from Pat’s Steaks in South Philadelphia in addition to other locations.
On-air personalities from CBS RADIO will also join their TV partners in the fight against childhood cancers. Valerie Knight, Frank Lewis and Bill Zimpfer of the Breakfast Club at 98.1 WOGL will help staff the phones along with Dom Giordano from Talk Radio 1210 WPHT, KYW Newsradio 1060’s Ian Bush, Andie Summers, Crockett and Frank Lario of 92.5XTU, Hollis Thomas of SportsRadio 94WIP and Cage and Bex from 96.5 AMP Radio.
Former CBS 3 Anchor Pat Ciarrocchi is also scheduled to make an appearance on air in support of the cause along with Big Five Coaches Phil Martelli of St. Joseph’s University and Fran Dunphy from Temple University, the Phillie Phanatic and Swoop from the Eagles.
In addition to airing segments throughout the day, the stations will also present special “Alex Hours” by pre-empting regularly-scheduled programming from 9 to 10 a.m., 3 to 4 p.m., and 7 to 8 p.m. on CBS 3 and streamed live on www.CBSPhilly.com/standforhope.
Alex’s Lemonade Stand Foundation emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott. In 2000, 4-year-old Alex announced she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement. Alex died in 2004 but the little girl left a big legacy proving how one idea can make a huge difference.
The fundraiser helps kick off Lemonade Days 2016 (June 10-12) when thousands of volunteers from coast to coast will take a stand against pediatric cancer by hosting lemonade stands of their own. Locally, Alex’s family and friends will continue her legacy by hosting Alex’s “Original” Lemonade Stand on Saturday, June 11, 10 a.m. to 3 p.m., at the elementary school Alex attended, Penn Wynne, in Wynnewood, Pennsylvania.
CBS 3 acknowledges the support of Local Tri-State Toyota Dealers, Ashley Furniture Home Store, The Malvern School, Ackerman Security Systems and CBS RADIO in making this special fundraising effort possible. CBS 3 (KYW-TV) and The CW Philly 57 (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.