New York (January 1, 2017) Babo Botanicals (www.babobotanicals.com) makers of natural, dairy- soy- and gluten-free hair, skin and sun care products is making its debut in the tinted lip treatment space by introducing a new line of rose-colored lip conditioners with SPF 15. Babo first entered the lip category in 2016 with its Nutri-Soothe™ SPF 15 Lip Treatment for Extra Sensitive Skin, a CEW Beauty Awards finalist.
Available in three natural and subtle shades, the new lip tints with SFP fill a much-needed space in the market. From millennials and moms who want soft lips with a pop of color to tweens who will want to collect all three shades, the new lip treatments nourish and protect sensitive lips with beautiful color and shine. The three shades – Beach Rose, Seka Rose and Wild Rose add just the right amount of color
Additionally, Babo’s new tinted lip conditioners:
- 100% Natural
- Mineral non-nano zinc oxide and titanium dioxide
- 70+ % Organic
- Smooth, soften and condition lips
- Proprietary Nutri-Soothe™ Complex is rich in anti-oxidants & vitamins
- Natural rose scent
- For young to mature lips that want to shine
- For retailers – great for the cash wrap!
- Made in the USA
- B Corp Certified
The new lip conditioner collection is in keeping with the Babo tradition to offer something for everyone in the family. Chief Product Developer and Founder Kate Solomon always puts her family first, by creating natural products she would want to use herself but that are also safe enough for her children. “I continue to draw inspiration from my family as the driving force behind all we do at Babo,” says Solomon. “Whether it’s new product concepts, package design and even product names, everything is done with the wants and needs of the family front and center as well as the retailers they buy from.”
It would be very common for Kate’s daughter to want to play and try on Kate’s lipstick. So it is only fitting that Seka, her daughter’s name, is one of three colors in this new collection.
Pricing and availability as follows:
SRP / $9.95
National Launch – April 2017
Available on Ulta.com – March 2017
About Babo Botanicals
Launched in 2010, Babo Botanicals has experienced rapid year-to-year growth, doubling in size every year (86% growth in just the last 52 weeks, according to a report by SPINS). Only five years into the business, Babo Botanicals is attracting more and more retailers and consumers, and is well underway to becoming a significant player in the natural baby and family market in salons, spas, apothecaries and natural specialty stores. Products are sold at Whole Foods Market, major natural retailers, Ulta.com, SalonCentric, Anthropologie.com and Goop.com